BRG Module 2
Needs Needs related to lots of things. The range of needs are from basic survival needs satisfied by necessities to cultural and social needs. For the marketing needs, it is a driver of human action which marketers try to identify, emphasize, and satisfy, and around which promotional efforts are organized. Such as business needs, stakeholder needs and product needs. Project Blast off It is a series of activity to start a requirements project. It collects enough information to get a project to launch and ensure this project is viable and measurable. A project blast off may prepare a few hours or several days because it is depending on the size of a projects and uncertainty of a project.